To my blog readers I put this question to you. Are underwater hotel rooms the building the new hospitality phenomenon. It may seem crazy but it really does seem to signal a growing trend that is seeing increasing interest from hospitality professionals.
At this point it’s in the very beginning stages. You won’t be seeing underwater complexes springing up on the seabed of the Mediterranean anytime soon. It’s a new concept and as such it’s a novel concept.
Labeling it as a novel concept may seem as though I’m suggesting it has no future. This couldn’t be further from the case. Innovation is always seen as novel at first, it takes time and experience to turn it into a phenomenon.
Look at the smartphone for instance. Back when the first models, the Blackberries were released, the public looked at them in two ways. Either they looked at them as a gadget only available to the rich and famous or they looked at them as an oddity that wouldn’t catch on. Now the ‘novel’ concept of the smartphone has gripped a generation.
So what are we actually dealing with here. At the moment the concept of the underwater hotel room is still in the early stages. There’s only one of them. It’s off the coast of African nation Tanzania. It is effortless luxury and style. It is decadence and opportunity and excitement. It really is a once in a life time experience. You can literally sleep with the fishes.
It’s far out of the price range of most people right now. It’s the province of the rich and the famous. However, so was the smartphone. Some things remain oddities, some catch on. The underwater hotel room appears to fall into the latter category. Plans are already in development in other areas of the world to replicate the success of the hotel room in the depths of the waters of the coast of Tanzania.
Hospitality is built on innovation. It thrives on it. A crazy idea may seem crazy at first but all the best ones do. It takes people who dream up concepts such as the underwater hotel room to drive real change, to enrich people’s lives. Let’s be thankful that hospitality is an industry always willing to experiment and change.