With a rapidly changing world, I would argue that the hospitality industry needs to keep up with the pace of that change if it hopes to remain profitable. That is why today on the Htet Tayza blog, I want to state my case for why the hospitality industry needs to go green.
Resistance to a Changing World
It’s becoming more apparent than ever that in order for this world to survive and thrive in the 21st Century, it needs to go green, to mitigate the effects of global warming. However many people, including politicians such as the American Republican party, who are often closely associated with big business, still deny the realities of climate change.
That is because big business has long deplored that short term costs of going green. This is often a particular problem for hospitality, which relies heavily on traditional forms of energy to maintain its profit margins. It’s all a question of money, which is why we need to use money to justify why hospitality needs to go green.
Htet Tayza’s Top Four Reasons Hospitality needs to Go Green
What the industry is neglecting to note, is that these short term costs will be eclipsed by those they incur long term by failing to go green and here are several reasons why:
1) Millenials: Practically every survey proves that millennials care about climate, and estimates show that environmental concerns would factor into 80% of millennials’ decision on where to work. If you want to attract the best staff, going green is one way you need to be competitive.
2) The World You operate In: Businesses such as hotels depend on the environment they operate in, to attract tourists, and if you contribute to the damaging of the natural attractions that draw your customer base, you’ll only eventually drive said customer base away.
3) Practical Concerns: Install energy efficiency measures and not only are you going green, but you are literally saving energy, and saving money, which builds up over time to add a lot of cash to your bottom line.
4) Think of Your Reputation: Going green is ‘in,’ especially with the lucrative business class of traveller set, and if you go green, you get good press, which in turn attracts them to your business, as the ‘it’ place to be.
In conclusion, I think it’s quite clear why the hospitality industry specifically needs to go green. Failing to do so has specific consequences for this industry, consequently, doing so has specific benefits that will make the changes far more lucrative in the long term than you could ever imagine.