If you want to know how to start a gastro pub, you’ve come to the right place, as this week on the Htoo Htet Tayza blog, I share a few tips to help you do exactly that.
Gastro Pubs Come With Their Own Unique Set of Challenges
As co-owner of Escape Gastro Bar, a Thai-infusion cuisine gastro pub in Myanmar, I’m full well aware of how profitable they can be in a world that values a unique customer experience. I’m also well aware, however, how difficult setting one up can be in the beginning.
Gastro pubs come with their own set of difficulties and challenges. As you are creating a unique business, not wholly a restaurant and not wholly a pub, there’s no manual to follow. All you can do is learn from the wisdom of those who’ve gone before you.
Htet Tayza’s Tips for Starting a Gastro Pub
Generally, starting a gastro pub is fairly similar to starting a business with no money. You’re somewhat flying blind, but there are a few things I can share with you to ensure you build up a fine enterprise….
- Build an Effective Business Plan: Like with any new business, you need an effective business plan to secure financing, which can sometimes be harder to find for gastro pubs, since it’s a relatively new industry.
- Create a Strong Concept: Gastro pubs may be fusion concepts, but you need to have a strong idea in mind about what that concept actually is, to identify and market to your target audience. A gastro pub that doesn’t know what it is will fall apart in months.
- Think About Your Space: The fact that it is both a pub and restaurant, means it’s essential you find the right building for your new business, to create the right atmosphere. No one’s going to want upscale food from a rundown pub in a slum.
- Hire Versatile Staff: To save money and maximise your customers’ dining experience, you need to hire versatile staff. Staff who are as good in the kitchen, as they are behind the bar.
- Match the Drink to the Food: Gastro pubs work because they bring two things that appear different together seamlessly, that’s why you need to tailor your drinks menu to your actual menu. That’s why, for example, we serve classic cocktails at Escape, because they work well with Thai infusion cuisine.
Create a Truly Innovative Customer Experience
These are just a few tips to help you get started; creating a gastro pub takes a whole lot more. In my experience I’ve found that it simply takes the ability to find two concepts you love and blend them together seamlessly to create a truly innovative customer experience.