Google are set to update their algorithm. Why should an entrepreneur looking to build a successful business care? That’s what I’m about to explain here on the Htet Tayza blog.
The Google algorithm
Over a billion people use Google. That’s a very big share of any company’s target audience. If you’re building a business this means that it’s a good idea to think about how you can get your firm’s website to appear prominently when people look for your industry on the search engine, if you want to capture a customer base.
The tech giant uses an algorithm (formula) to determine what comes up when a user puts your company’s name into the search bar. It uses over 200 criteria to determine what this formula is. You need to work with the search engine’s algorithm if you want your business’ website to rank for its name when someone searches for you on Google.
Google to make algorithm mobile-friendly
Google regularly updates its algorithm to make it easier for users to find relevant information. Most of these updates are miniscule. They’re nothing more than data updates. They don’t matter. However some updates change the way the entire algorithm works.
One such update will be rolled out on the 21st April. Entrepreneur.com recently reported that the update has been designed to make sure that more mobile-friendly content appears in searches.
We don’t know much about the update. Google are keeping the details under wraps for now. What we do know is that it’s set to be a massive update and that it will impact websites written in every language you can imagine. We also know that it’ll only effect searches performed on mobile devices.
Consumers love to use Google on their phones
This may lead you to wonder, if your company website doesn’t receive most of its traffic via mobile devices, why should you care? You should care because people are coming to depend on their smartphones more than ever.
Data compiled by Comscore in 2014 shows that 60% of all Google searches are now performed with a mobile phone. Furthermore, 70% of all activity on social media now takes place with a mobile device.
Mobile is the future
This is why you need to care about Google’s latest algorithm update. It should remind you that if you’re looking to build a digital marketing strategy for your business, you need to cater it towards mobile devices if you want it to be successful. Mobile is the future and you need to embrace it if you want to build a customer base and generate profit.