A series of recent reports have brought a new development to my attention that I want to discuss here on the Htet Tayza blog. Tech giant Amazon is planning to launch a series of ‘drive thru’ online grocery stores across the US.
There are few tech firms that have aided the rapid advancement of modern technology like Amazon. This is a US electronic commerce firm based in Seattle which believe it or not, has been trading since the earliest days of the internet; 1994.
Amazon may have started out as a simple online shopping portal, but it wasn’t long before the forward thinking company was branching out into other markets. Since its founding, Amazon has been a champion of new technological concepts such as the e-reader or the kindle, which have kept it relevant in an online shopping-landscape that changes every day.
Drive-thru grocery store
A report from Retail Week has shown that Amazon is in the process of rolling out its latest technological project; the ‘drive thru’ online grocery store. This is an expansion of the Amazon Fresh Service; a feature which allows users to order essential items online. It would provide consumers with the ability to order their groceries on the internet, and then schedule a time where they can collect these items from a specific location.
According Silicon Valley Business Journal, Amazon will open its first drive thru grocery store in Sunnyvale, California. This report suggests that locals will be able to pick up their groceries at one of eight car bays at 777 Sunnyvale Saratoga Road. If this trial run is a success, it could give Amazon the impetus they need to open drive thru grocery stores first across Silicone Valley, then across the US and then maybe, across the world.
Reforming the consumer model
I believe this is an example of how technology undergoes a constant process of transformation to improve itself. Online retail has changed the way we do our shopping, but its biggest problem was always delivery. The drive thru online grocery store solves this problem and makes it easier for people to use internet technologies to complete the essential tasks that must be performed to live a normal life.